TikTok is introducing a updated setting that allows them to reduce the quantity of AI-created content appearing in their timelines. This step comes as the platform revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread launch. This advancement aligns with a increase in content created by AI, spurred by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on another major platform primarily display AI-generated videos. A large amount of this output is classified as “AI slop”, a label for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, from digital art to informative clips, and we intend to give people the ability to increase or decrease of that, based on their own choices,” commented a company executive.
AI on the Platform
The platform shared that there are now 1.3bn videos on its network identified as AI-generated. Collectively, in excess of 100 million pieces of content are uploaded to the service every day, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Viewers will be capable of decrease or raise the level of AI-generated videos they see by accessing the “manage topic” feature in the app and selecting the AI content topic. Other topics that can already be controlled under the filter include politics, style, aesthetics, and dance.
Platform Guidelines
The platform’s rules oblige content makers to identify “realistic” AI-made content, and it bans harmful AI impersonations of celebrities or crisis events. Any believable artificial content that is unmarked can be deleted under its terms of service.
Additionally, the platform will from now on attach an “AI-made” tag to content created with its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This measure is designed to stop users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is also establishing a $2 million awareness program for experts and groups to develop informative material about responsible artificial intelligence. This project will assist charitable organizations dedicated to teaching coding and technology.
Platform Protection
The platform has justified its moderation strategy, amid debate over proposals to cut jobs for hundreds of review team members in the UK. TikTok is set to eliminate a significant number of roles in its trust and safety team in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can shield workers by removing the most harmful content prior to it has to be seen by humans. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have people as part of that process, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”